Meaningly & Reddit
REDDIT USES MEANINGLY TO PREDICT CAMPAIGN PERFORMANCE WITH EXTRAORDINARY ACCURACY AND HELPS ADVERTISERS OPTIMIZE CAMPAIGNS USING ONLY THE CONTENTS OF THE AD
We teamed up with Reddit's Measurement team to build Predicted Brand Lift.
They use it to inform advertisers about the potential for each ad in a campaign regardless of format. Not only does Meaningly indicate which ads have the most potential to perform well, but we tell them WHY.
Not ready to talk yet?
Explore our solutions below.
Context-Aware
Content Annotation and Mapping
Capture observable objects along with emotional, experiential, and conceptual content.
Add consistency and structure with a robust, human-developed taxonomy.
Interest-Informed
Audience Segmentation
Build high-impact segments based on content insights, without invasive tracking.
Our interest-based targeting is cookie-free and completely privacy compliant.
Predictive
Ad Performance Optimization
Know which ads will perform best and why before they run.
Pick winning creative tailored to your content and match to audience segments built on relevant interests.
About Meaningly
Meaningly's AI-powered context engine helps content and media platforms extract more value from their inventory with meaning-driven content annotation, audience segmentation and targeting, and predictive ad performance solutions.